Subjects

How to ensure brand identity survives acquisition

Interweaving differing company cultures and often conflicting agendas means brands must work hard to retain their unique identity post-acquisition. The post ... Read more

Bron: Marketing Week
Tags: Coca Cola, Just-Eat, Ritz-Carlton, Ctrip, LinkedIn, Google, Apple, Yahoo, Microsoft, Motorola, Tesco, Samsung, AT&T, Verizon, Unilever, Wal Mart, Procter & Gamble, Time Warner, Sainsbury, Lenovo, Home Retail Group, Marriott International, Sheraton, Starwood Hotels & Resorts Worldwide, W Hotels Worldwide, Suntory, Marketing Week, Lening, 3G Capital, Ladbrokes, Reclamesector, Satya Nadella, Carphone Warehouse Group, Kraft Heinz, Dixons Carphone, Dollar Shave Club
Geplaatst: 02 Mar 2017 - 08:00